When our kids were born, we set out to educate ourselves on ways to help their bodies thrive in the modern world. We found that we were much more picky about what we use on our kids than even ourselves. We created the BABY B line when we saw a need for an all-natural skincare brand that focused on simple and essential bath products that contained only real, beneficial ingredients. All our products follow our strict NAT 100 Promise, ensuring transparency and quality of all our ingredients. We hope you and your bundle of joy enjoy these products as much as we do! We even named this collection after our adorable daughter Brooklyn, who, as a baby, was called BABY B.